Now your company can integrate the Sandler Selling System® methodology directly into your Customer Relationship Management (CRM) system, ensuring that your sales team is applying Sandler Training strategies to the analysis and development of each and every opportunity, thus maximizing your training investment.
By embedding the Sandler Selling System methodology into these CRM solutions, we enable our clients to extend the training and apply it when it is most valuable—during the development of selling opportunities.
Additional benefits:
• Faster ROI from training investment— through immediate adoption of the methodology and seamless integration
into daily business.
• Exchange of selling best practices— by integrating the Ideal Sales Process and Coaching Questions into
opportunity analysis, strategy and action planning.
• Cohesive messages— from sales team members to customers by sharing information about customer needs and value propositions.
• Improved forecast reliability— and coaching effectievness by rapidly identifying critical issues in the sales process.
• Strategic Benchmarks— you and your managers can gauge the progress of opportunities, ensuring that key
information and commitments are obtained to keep the process moving forward.
• Accountability— by providing your management team with information about who is using and benefiting from the
training, and who may need additional reinforcement in specific areas.
• Data security— through centralized storage of important opportunity information.
• Internal acceptance— integrated programs are better accepted, more effectively implemented and more easily
monitored.
Sandler Training has also helped our new hires become productive far more rapidly than what is considered the industry norm. Sandler's emphasis on questions skills and setting up-front contracts has helped our entire sales team be more focused, resulting in increased productivity. Most importantly, the Sandler Selling System has made the salespeople better advisors to Essilor's clients, the opticians and optometrists, on whom we rely to sell our products to their customers.
![]()
Stephen Shawler
Vice President and General Manager
Essilor Lenses ECP Group